Graphic
design is often used as the branding agent for companies, the core of
an advertising campaign, and the backbone to non verbal
communication. In one sense graphic design is the thing that makes
stuff less boring. Without graphic design all companies would have
fairly similar “visual identities” (for lack of a better phrase),
advertising would be less engaging and thus less viable. Design
becomes the wrapping paper and bow on the box of whores that is
advertising. It's the skin and clothes for a company and it's the
interface between mind and screen.
These
traits raise a question, “How does graphic design do all these
things? How is it so versatile?” I pose that it is because graphic
design does one very simple thing. Graphic design makes ideas
tangible. That is all it does.
It
takes an idea, gives it a way to interact with people, and releases
it into the world.
This
seemingly simple task is so efficient that it can take any form you
will it to. If you need graphic design to solve a problem, it can do
it. It wont necessarily fix the root of the matter but it will stop
whatever it is from being a problem. If you need it to communicate a
message or sell a product, it's got a hole bunch of tricks ready to
go.
Graphic
design is to aesthetics what a sharpened edge is to making and
building.
